Did you know these acronyms? I didn’t :(

11.11 is “Singles’ Day.” — the biggest 24-hour online shopping event in the world. It started in China and is all over Asia.

And guess what?

This year, TikTok Shop took a massive share of 11.11 sales.

In the US, TikTok Shop has launched its Black Friday Cyber Monday (BFCM) campaigns, and I believe it’s also about to change your holiday shopping.

TikTok Shop format is perfect for gift shopping—you casually browse for ideas and can instantly buy what catches your eye.

Meanwhile, Amazon is stepping up with “Amazon Haul,” a mobile-only marketplace where everything is under $20.

Even if they lose ground to TikTok Shop, they have more pressing issues to address, ie taking on Temu and SHEIN!

So, who do you think will win the holiday shopping battle in the US?

My bet is on TikTok Shop, even if it is dwarfing Amazon by 10–20x.

Yet, I expect holiday numbers to show TikTok Shop’s meteoric rise in the US market.

What do you think?

Reply to this email—I’ll read and respond to every message!

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Read time: 2:30 mins

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Hot Tok News

Amazon Haul challenges TikTok Shop's market share

Amazon launched "Amazon Haul" to rival TikTok Shop and other fast-growing e-commerce platforms like SHEIN. But Amazon Haul is only the first part of a multi-stage strategy.

​https://retailwire.com/discussion/will-amazon-haul-steal-market-share-tiktok-shop-shein-chinese-retailers/​

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YouTube introduces 'gifting' feature for vertical streams

YouTube is stepping up its livestream e-commerce game by adding a 'gifting' feature to its vertical streams, directly competing with TikTok Shop's interactive shopping model.

​https://www.businessinsider.com/youtube-gifting-feature-tiktok-livestream-e-commerce-competition-2024-11​

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Live commerce gains traction worldwide

Platforms like TikTok and Twitch are seeing a surge in live commerce, as consumers embrace real-time shopping experiences.

​www.washingtonpost.com/business/2024/11/13/live-commerce-tiktok-twitch/ (paywall)

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5 Holiday shopping trends defining 2024

• Holiday spending moves to TikTok: TikTok is emerging as a go-to platform for holiday shopping, reshaping consumer habits.
• Buy now, pay later (BNPL) gains ground: Shoppers are increasingly turning to buy-now-pay-later services to manage holiday expenses.
• Record Black Friday and Cyber Monday expected: While consumers aim to spend less, these shopping days are set to see record participation.
• “Dupe” culture on the rise: Budget-conscious shoppers are favoring lower-cost alternatives to popular products.
• Visual Search Drives Omnichannel Shopping: Shoppers in physical stores are using visual search to make online purchases.

​https://explodingtopics.com/blog/holiday-shopping-trends​

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Is TikTok Shop worth the work?

While TikTok Shop shows promise, brands remain cautious, unsure how much effort to dedicate to this platform.

​https://www.glossy.co/fashion/research-briefing-is-tiktok-shop-worth-the-work/ (paywall)

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Modernized holiday sales driven by creators

Creator campaigns are reshaping 2024 holiday shopping trends, driving both engagement and sales through authentic, direct-to-consumer interactions.

​https://www.mytotalretail.com/article/modernized-holiday-sales-how-creator-campaigns-impact-2024-shopping-trends/​

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Insider Tok, news from TikTok Shop

TikTok files trademarks to expand its US business

"TikTok Go" seems to be a platform for 3rd party developer to offer mini-program (transforming TikTok closer to a SuperApp?) and "TikTok PayLater" a buy-now-pay-later service.

​https://www.socialmediatoday.com/news/tiktok-files-trademarks-expand-us-business/732849/​

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​How TikTok Shop is addressing counterfeit

TikTok Shop is rolling out measures to address counterfeit concerns, including improved seller verification and automated content moderation.

​https://licensinginternational.org/news/tiktok-shop-addresses-counterfeit-concerns/​

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​Holiday return policy extended

TikTok Shop is extending the returns window on eligible purchases from November 13 through February 10 in an effort to become the destination of choice for 2024 holiday shopping.

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​New Feature Alert — Refundable Samples

Sellers can provide samples to Creators with less risk.

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Tokonomics

1 out of 3 Americans has shopped on TikTok Shop

Data reveals that 33% of Americans have made purchases on TikTok Shop, a significant milestone for a platform launched just over a year ago.

​https://chainstoreage.com/one-third-americans-have-shopped-tiktok-shop-according-survey​

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That's a wrap for this week's edition!

Have an idea how this newsletter should evolve? I take all. Thank you, Kateyki!

Stephanie

PS: sorry for the TikTok reference - https://www.tiktok.com/t/ZTYFd8usa/ - I'm just obsessed like the 82.9M other people who've seen this video.

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