Selling on TikTok Shop and Live Shopping, Made Simple

O Positiv, founded by Brianna and Bobby Bitton, built a $35.36M TikTok Shop business by leveraging 5,000+ influencers and a strong affiliate model. Their best-seller, URO Women’s Probiotics, thrives on clinically backed credibility, live shopping, and viral problem-solving content.

Neuro, founded by Kent Yoshimura and Ryan Chen, hit $26.3M GMV on TikTok Shop with strong branding and live shopping. Their best-selling mints and 8.3K live sessions drive $3.32M monthly.

Canvas Beauty, founded by Stormi Steele, grew into a $37.18M TikTok Shop success through live selling, shoppable videos, and affiliates. High-energy streams, trend-driven content, and community engagement turned viewers into loyal buyers.

Several U.S. brands have mastered TikTok Shop’s live-selling format, driving massive sales through real-time engagement. Here’s a look at the top brands leading the way in live shopping over the past six months.

Live shopping is TikTok Shop’s fastest-growing revenue driver, turning viewers into loyal buyers. Success comes from engaging content, strong offers, and consistent streaming to build momentum.