Diving into record-breaking TikTok Shop sellers

Several U.S. brands have mastered TikTok Shop’s live-selling format, turning real-time engagement into massive sales.

‍

If you’re new to this, we’ve got you covered. Check out our pre-live checklist to get started.
‍

Here’s a closer look at the brands leading the way in live shopping over the past six months:

1. Canvas Beauty

In 2024, Canvas Beauty set a TikTok Shop U.S. record with $1 million in sales during a single six-hour live stream. Hosted by CEO Stormi Steele, the event drew 10,000 viewers, proving that well-executed live commerce drives results. Today, the brand has generated $43.28M in total sales, with nearly $900K in the last seven days.

​

2. The Beachwaver Co.

Known for its innovative hair tools, The Beachwaver Co. has built a loyal audience through live shopping. CEO Sarah Potempa actively engages viewers, even calling out customers by name during live packaging events. The brand has racked up $109.94M in total TikTok Shop revenue, selling over 1.3M products.

​

3. BK Beauty

BK Beauty has made live commerce a core part of its sales strategy, leveraging TikTok’s professional studios and extended live streams. The brand has sold over 328.6K beauty brushes and accessories on TikTok Shop alone.
​

These brands are proving that live selling is a serious sales channel.

Their common denominator? Consistency, audience engagement, and a deep understanding of what makes live shopping work.

If you need help setting up and warming up your brand for TikTok Live shopping, schedule a call with me here.​
​

Sources:
​https://www.marketplacepulse.com/article/canvas-beauty-hit-1m-in-sales-on-tiktok-live
​​https://www.modernretail.co/retailers/how-beachwaver-and-bk-beauty-are-using-tiktok-live-to-build-brand-loyalty/