Tramicheck

✅ Why Shoppable Videos created by Affiliates drive sales
✅ How we set up our Affiliates for success
✅ The simple frameworks we use to create high-converting Shoppable Videos

What is a Shoppable Video?

A Shoppable Video is a short-form TikTok video designed to showcase a product with a direct purchase link—allowing users to discover, engage, and buy in seconds without leaving the app.

For sellers, this is a game-changer.

Instead of relying on static product listings, Shoppable Videos:
✔️ Drive discovery
✔️ Spark impulse purchases
✔️ Create a seamless, native shopping experience

And the best part? They work.

💡 80% of a product’s GMV on TikTok Shop comes from Affiliates.

That means most of your sales will come from commerce creators promoting your product in their videos. If you want to win on TikTok Shop, you need an effective Affiliate strategy—and that starts with high-performing Shoppable Videos.

How We Set Up Affiliates for Success & Scale Winning Content

We use a proven framework to help Affiliates test, refine, and scale winning content. Here’s how it works:

1️⃣ Guided Onboarding – Before launch, we work with a small group of Affiliates. They’re coached on:
🎯 Effective storytelling
🎯 Strong hooks
🎯 Clear USPs

2️⃣ Iterative Testing – We experiment with different creative angles, identifying 1-3 trends that resonate with buyers. We test in two ways:
🔹 Vertical: Refining a winning hook by improving the storyline
🔹 Horizontal: Testing entirely different concepts or angles

3️⃣ Scaling Up – Once we find high-performing content formats, we expand the Affiliate network—driving more exposure and sales.

By the time this process matures, sellers have real data to calculate ROI and scale investments with confidence.

🔑 This iterative approach is crucial for emerging brands or brands with tighter margins. Some brands struggle to achieve ROI with a 15-30% Affiliate commission—so testing and optimizing are key.

Our Simple Frameworks for Creating High-Performing Shoppable Videos

Shoppable Videos are short—just 15-20 seconds—but when done right, they drive serious sales. In TikTok Shop’s recent Innovation Webinar, experts shared a proven framework for crafting engaging, high-converting videos that blend storytelling with shopping.

1️⃣ Find Your Storyline

Every high-performing video starts with a clear message. Ask yourself:
🔹 What’s the main storyline?
🔹 What emotion do you want to evoke?
🔹 What’s in it for the buyer?

Use the Venn Diagram Approach to define your focus. Choose from these proven storylines:
🎬 Product Showcase – Highlight key features, demonstrate a solution, and show real-life use.
🎭 Storytelling – Create entertaining, personality-driven narratives that fit your brand.
💡 Tutorials – Hook viewers with a question, guide them through the process and reveal the final result. (Perfect for beauty & complex products!)

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*Use the Venn Diagram Approach to create your area of focus*

2️⃣ Keep It TikTok-Native

Make it feel organic by using TikTok’s built-in tools:
🎶 Effects & Music
🎙️ Voiceovers
🔄 Transitions
📝 On-screen text & captions
🔥 Trending features

3️⃣ Drive Sales with This Proven Format

📽️ SHOW (Visual-First Approach)
🎯 Product close-ups & demos
🎯 Day-in-the-life clips
🎯 Step-by-step tutorials

🎙️ TELL (Verbal-First Approach)
🗣️ First-person stories & experiences
💬 Replying to comments (engaging with the audience)
🌟 Customer testimonials

🎯 In Short: Compelling Story + Product Focus + TikTok Style = Shoppable Video Success!

TikTok Shop's Best Practices for Shoppable Videos

Is this framework new to you?

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If you haven’t tested it yet, now’s the perfect time to experiment.

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