The step-by-step checklist to organize a livestream

Live shopping is set to become the most dominant revenue driver on TikTok Shop by the end of 2025. Why? Because it turns followers into customers and customers into repeat buyers.

In China and Southeast Asia, live shopping already drives over 50% of all TikTok Shop sales.

However, live shopping ≠ selling.

Live shopping = building community.

Many sellers start with no audience and sales but grow through consistent livestreaming by engaging and retaining viewers.

‍

‍

How to get started on TikTok Shop Live

Success comes from two key elements: engaging content and strong offers.

Your livestream is like a storefront—it needs to capture attention immediately. The first few seconds determine whether viewers stay or scroll.

‍

A strong setup makes a difference. Good lighting, a reliable smartphone, and stable internet improve video quality. Beyond the tech, sellers should study benchmarks, prepare promotions, experiment with timing, and keep viewers engaged—even those who aren’t ready to buy.

‍

Here’s a step-by-step checklist to prep before going live:

1. Pick your featured products:
   Choose items that are trending, high-converting, or have strong visual appeal on camera.
   ​
2. Set up irresistible promotions:
   Flash sales, bundle deals, and time-limited discounts drive urgency and boost conversions.
   ​
3. Plan your pricing strategy:
   Consider offering exclusive discounts for live viewers to encourage immediate purchases.
   ​
4. Create a product flow:
   Structure your live with a clear lineup of featured products to maintain engagement and prevent confusion.
   ​
5. Stock up and prepare inventory:
   Ensure you have enough stock on hand to meet demand and avoid selling out too quickly.
   ​
6. Craft compelling hooks:
   Prepare strong opening lines and key selling points for each product to grab attention fast.
   ​
7. Test your checkout process:
   Make sure payments, discounts, and logistics run smoothly before going live.
   ​
8. Schedule reminders:
   Promote your upcoming live through TikTok posts, stories, and notifications to maximize attendance. TikTok has an Ads format special for that.

All the prepations should be done as part of the pre-production of your livestream.
​

The power of consistency

Growth on TikTok Shop isn’t about how long you go live—though we recommend streaming for at least 1-3 hours and staying on longer if traffic is strong—but how often you go live.

Sellers who stream daily at the same time build momentum faster, as TikTok Shop team regularly explains to us.

If traffic is slow, testing different times can help find the best window for engagement.

​

Live shopping is quickly becoming a dominant sales channel. Now is the time to start and refine your approach.

If you have any questions, just hit reply—we always answer.

​

‍