Hi,

TikTok Shop has officially started the Holiday season 🎁 as they kickstarted their BFCM campaigns (Black Friday and Cyber Monday).

Consumers can expect the deepest discount of the year for their beloved and trendy products, as programmatically, the platform is suggesting participating sellers at which price their products should be sold! 👀

Meanwhile, TikTok's parent company is posted a record growth outside China, Canada "bans" TikTok, and e-commerce merchants brace for potential import Tariff changes!

Happy shopping, happy reading!

Stephanie

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Read time: 2:30 mins

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Hot Tok News

TikTok's Parent Company Thrives Despite Regulatory Pressures:

Despite facing regulatory headwinds, TikTok's parent company ByteDance posted a 60% revenue growth outside of China, underscoring the platform’s resilience and continued global expansion.

​https://www.emarketer.com/content/tiktok-parent-grows-60--outside-of-china-revenue-despite-regulatory-pressures​

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TikTok Shop's Growth in the West Boosts ByteDance's Earnings:

ByteDance reported a significant revenue increase in the first half of 2024, with TikTok Shop in Western markets playing a crucial role in its expansion and attracting more brands to explore TikTok's e-commerce potential.

​https://www.tubefilter.com/2024/11/05/bytedance-earnings-first-half-2024-tiktok-shop-west/​

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Canada Orders Wind Down of TikTok's Canadian Business (But App Access Continues):

Canada has mandated ByteDance to wind down TikTok's Canadian business operations, though user access to the app will remain intact, highlighting ongoing regulatory scrutiny of the platform.

​https://www.reuters.com/technology/canada-orders-wind-up-tiktoks-canadian-business-app-access-continue-2024-11-06/​

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Judy Blue Jeans: The Latest Viral Success on TikTok Shop:

Denim brand Judy Blue has gone viral on TikTok Shop, leveraging the platform’s unique social commerce features to drive massive engagement and become a key player in the digital denim market.

​https://sourcingjournal.com/denim/denim-brands/how-judy-blue-jeans-viral-tiktok-shop-brand-528956/​

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Hot Tok Feature

Creator Live Flash Deals is a new feature that can be a game changer for working with Creators.

It allows seller to create a Flash Deals for any creator that wants to go live and talk about your product.

Why it’s hot?

It bypasses the Affiliate Program as the Creator doesn’t need to be an Affiliate to go live and use the seller's Flash Deal promotion.

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Tax Tok, Brace for Impact on Imported Goods

With Donald Trump’s upcoming return to the White House, importers and e-commerce sellers might face significant trade changes, including increased tariffs and lowered de minimis thresholds for duty-free imports.

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Proposed Tariff Changes:

Trump has suggested tariffs that would transform the import landscape:

• A 60% tariff on Chinese imports
• A 10-20% universal tariff on all imported goods, regardless of origin
• A 25% tariff on imports from Mexico

These could bring U.S. tariffs to levels not seen since the 1930s, likely increasing costs for sellers and reshaping supply chains.

De Minimis Threshold Changes:

The de minimis threshold, currently at $800, allows for duty-free imports below that amount. Biden’s administration has suggested limiting this exemption, especially for goods under existing tariffs. A Notice of Proposed Rulemaking is expected by December.

​https://www.nytimes.com/2024/11/07/business/economy/trump-tariffs-trade-what-to-know.html​

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Crazy Tok

Chinese shopping malls use live mannequins, models walk on treadmills to attract customers.

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