Where TikTokers say they’ll go if the ban happens + ‘candy salad’ = $$$
December 23, 2024
Happy Monday!
An early newsletter this week—and the final one of the year.
What a year it’s been.
Personally, I’ve found my crowd with TikTok Shop.
After years of dabbling in the blockchain industry and exploring AI ideas, it’s in the TikTok Shop ecosystem that I’ve rediscovered my excitement as an entrepreneur.
This space evolves at lightning speed, with a strong, tight-knit community of builders.
We all know we’re just at the beginning.
For me, it feels like coming full circle. The work I do with brands and creators every day resonates with my early days of blogging and launching Etsy and Pinterest in Europe.
The energy here is unmatched, and I love every moment of it!
The fact that most of you read my newsletter week after week fills my heart with gratitude.
Wishing you all the best for 2025—the year of live shopping (take note!).
And don’t forget to hit reply and share your wishes for 2025—I’d love to hear them!
Read time: 2:40 mins
Hot Tok News
Influencers are putting together their post-TikTok plans as a potential ban looms
With a potential TikTok ban looming, influencers are preparing to pivot to platforms like Instagram Reels, YouTube, and Snapchat. This article explores how creators are mapping out their post-TikTok strategies and their impact on the social media landscape.
https://www.businessinsider.com/influencers-creators-post-tiktok-ban-plans-instagram-reels-snapchat-youtube-2024-12
Brands selling on TikTok Shop must prepare for—not panic over—a TikTok ban - eMarketer
With such a good clickbait title, this article from eMarketer provides some interesting data as they explore how brands and creators selling on TikTok Shop should prepare—not panic—if a ban becomes a reality. A March 2024 CivicScience survey shows that 30% of US adults would move to YouTube, 29% to Facebook, and 15% to Instagram, signaling where TikTok’s audience may shift.
https://www.emarketer.com/content/brands-selling-on-tiktok-shop-must-prepare-for-not-panic-over-a-tiktok-ban
Understanding the radicality of Gen Z: What brands need to know
While slightly outside our TikTok Shop focus, this article provides valuable insights into Gen Z—the generation fueling TikTok’s explosive growth. From their values to their buying habits, it’s a must-read for brands looking to connect with this influential audience.
https://beautymatter.com/articles/understanding-the-radicality-of-gen-z
Must-read of the week
The moments that made 2024 the year of the creator
From influencing elections to dominating Netflix and podcasts, 2024 marked a turning pointfor the creator economy. Edelman explores how creators became indispensable in marketing, producing, and directing major campaigns while shaping culture like never before.
https://www.edelman.com/insights/2024-the-year-of-the-creator
Insider Tok
Account Health: A new tool to keep TikTok Shop sellers on track
TikTok Shop has introduced the Account Health feature. This tool helps sellers monitor key performance metrics to maintain compliance and optimize their store's success on the platform.
From a seller’s perspective, this feature is a game-changer that ensures operational excellence. It provides:
- Real-time insights into metrics like shipping performance, customer satisfaction, and policy compliance.
- Alerts for underperformance, so you can address issues before they affect your account standing.
- Guidance on meeting TikTok’s standards, helping you stay competitive and compliant.
For sellers aiming to scale their TikTok Shop, Account Health simplifies the process of tracking performance while reducing the risk of account restrictions. And we know that TikTok Shop is very good at granting violations left and right.
https://www.socialmediatoday.com/news/tiktok-adds-shop-education-resources/735591/
Video Tok
The "candy salad" trend, which has racked up over 3 billion views since 2022, caught the attention of the Ferrara brand. They seized the opportunity and launched a holiday candy salad kit on TikTok Shop—with tremendous success.
This proves once again that TikTok trends can turn into real sales opportunities for brands that act quickly and creatively.
Opportunities are everywhere if you know where to look!
I hope you have an amazing holiday season!
Take time to relax and recharge before the new year kicks off—2025 is going to be one incredible ride.
To the moon 🚀,
Steph
Empowering Global Brands to Lead on TikTok Shop US
