Selling on TikTok Shop and Live Shopping, Made Simple

Tarte isn’t new to viral moments, but instead of treating TikTok as just an awareness play, it moved fast to turn social buzz into sales. As one of the earliest big beauty brands to embrace TikTok Shop, Tarte proves the platform isn’t just for indies — it’s a serious revenue engine for beauty at scale.

O Positiv, founded by Brianna and Bobby Bitton, built a $35.36M TikTok Shop business by leveraging 5,000+ influencers and a strong affiliate model. Their best-seller, URO Women’s Probiotics, thrives on clinically backed credibility, live shopping, and viral problem-solving content.

Neuro, founded by Kent Yoshimura and Ryan Chen, hit $26.3M GMV on TikTok Shop with strong branding and live shopping. Their best-selling mints and 8.3K live sessions drive $3.32M monthly.

Canvas Beauty, founded by Stormi Steele, grew into a $37.18M TikTok Shop success through live selling, shoppable videos, and affiliates. High-energy streams, trend-driven content, and community engagement turned viewers into loyal buyers.

Several U.S. brands have mastered TikTok Shop’s live-selling format, driving massive sales through real-time engagement. Here’s a look at the top brands leading the way in live shopping over the past six months.