Selling on TikTok Shop and Live Shopping, Made Simple

TikTok Shop made 2024 an exciting ride, and 2025 is set to be the **year of live shopping**. As the ban debate continues, brands and creators are **planning ahead, adapting, and seizing new opportunities** in the evolving digital landscape.

TikTok’s future in the U.S. is uncertain, but its holiday numbers and new AI tools prove it’s not slowing down. Meanwhile, Trump just met ByteDance’s CEO, adding a new twist to the ongoing ban drama.

TikTok Shop hit $100M in Black Friday sales with 30,000 livestreams, proving its growing dominance in social commerce. Meanwhile, the TikTok ban battle continues, leaving its future in the U.S. uncertain.

Social commerce is booming—TikTok Shop, Shein, and Temu now drive 21% of holiday sales. With 80% of TikTok Shop’s U.S. GMV from affiliates, brands need a strong affiliate program, not a content team.

TikTok Shop is dominating holiday shopping, from Singles’ Day to Black Friday, while Amazon fights back with “Amazon Haul.” With **1 in 3 Americans already shopping on TikTok Shop**, will this season push it even further?